“Party Hard” Is The Mission Behind This Venture. This Not an Innovative, But a Demanding Tour Service With Few competitors, Targeting Vibrant Young Audience.

The Market:

Nightlife & Party Tourism Is Getting Popular Among Young Adults All Over The World.

As this is an initial phase, I don’t want to target all the party events happening around the world, instead focus on a particular event which is pulling around 50,000 people from all over the world.

I started the research work from April and aggregated some data which sounds good to start this as a business.

Few Data:

1. More than 100k people searching about this event in google + youtube every month.
2. The Top 5 countries are Australia, Malaysia, UK, USA & India.
3. Few Competitors (Exactly 4) are into this business and they also have not done any marketing other than listed their service on Tripadvisor & Viator. One is ranking top on google, who is grabbing the lion’s share of this business.

I visited in the month of July again to meet the suppliers (hotels, hostels, ground transfers, DMC) and negotiated with the best price & service to provide the clients.

Objectives:

1. Targeting the Audience Is Good. (Young Adults)
2. International Audience.
3. Easy To Manage. (Several Tools Available)
4. No Refunds or Chargebacks.
5. No Saturation.
6. Low Competition.
7. Easy To Scaleup.
8. Low Risk.

Investment:

I need a Investment of Rs.2.00 Lacs (One Time) To Take This Business To Next Level.

Purpose Of Investment:

1. Virtual Office + Phone Number (Thailand)
2. Influencer Marketing. (Instagram Shoutouts)
3. Press Release.
4. Facebook Advertising.
5. Google Advertising.
6. Content Marketing.
7. Seo & Misc.

Expected Returns:

Our Package Has Been Crafted After Researching Competitors Pricing. We are the Best Among Competitors.

Profit Margin Will Be Rs.2000 – Rs.3000/ Person Or Package, After All The Expenses.

Among 50,000 People, We need only 100 – 200 signups To Make Decent Profit Of Rs.3.00 to 5.00 Lacs Per Month.