Do you know who disturbed the offline meat market? Licious is emerging as a game-changer in the meat and seafood industry. It is an Indian online meat and seafood delivery platform. Licious connects consumers with high-quality, hygienic, fresh products, delivered right to their doorsteps. In this blog, we will get to know about what is Licious, the Licious business model, and Licious funding. In the dynamic world of e-commerce, they become successful to manage the foremost demand for quality and convenience.

What is Licious?

Now the question arises is what is licious so, let’s know about licious in brief. Licious has introduced an online meat and seafood delivery platform in India. Abhay Hanjura and Vivek Gupta found licious in 2015. They instantly gained popularity and disturbed the offline meat market. Enhancing the way consumers approach fresh and high-quality produce. It mainly focuses on availability and quality. Licious provides customers with a wide range of carefully sourced and hygienically processed products, including chicken, mutton, fish, and shellfish.

By ensuring farm-to-fork traceability, and maintaining strict hygiene standards. It offers a flawless online experience to its customers. Licious is becoming a trusted platform for people who are looking for unrestrictive delicious meat and seafood products. Which they deliver right to their doorsteps.

Interruption in the Meat Market

In the demand for meat, traditionally people used to compromise with quality and hygiene standards. After knowing what is licious let’s understand how it disturbed the meat market. They relied on the local shops and crowded markets for meat. To bridge this gap, Licious took the step to come into this dynamic meat market. Licious made this possible the need for a reliable and convenient solution for customers. It becomes easy to purchase fresh and hygienic meat and seafood products for people.

Licious established a powerful supply chain that ensures farm-to-fork traceability. It ensures the highest standards of quality and safety. Licious took the new and trending way of marketing.

Licious Business Model

The Licious business model is unique in its way and works effectively. Licious is offering a seamless and user-friendly online platform for marketing. It has revolutionized the meat and seafood industry in India. At first, the Licious business model was just an online platform connecting consumers with high-quality, hygienic,fresh meat and seafood products.

Licious Business Model What is Licious and Exploring its Funding-3-getinstartup

Licious has launched a mobile application that allows customers to browse and select from a wide range of meat and seafood products. It has various options, whether it’s chicken, mutton, fish, or shellfish. To suit different meat preferences. The platform of Licious offers ready-to-cook and marinated products, offering to the busy lifestyles of its customers.

Customers can place their orders, in just a few clicks and have their ordered product on their doorsteps. They try to deliver food within the time limit so that customers can have it whenever they want. The Licious business model has transformed the way people approach and purchase meat and seafood products. It brings convenience, quality, and peace of mind.

Maintaining Quality and Hygiene

One of the key factors that set the Licious business model apart from the other platform is its strict quality control measures. Licious works closely with a network of handpicked, certified vendors. It ensures that only the freshest and finest products reach their customers. The whole supply chain is equipped with state-of-the-art infrastructure. They follow strict hygiene rules and regulations. Which includes storage facilities and temperature-controlled delivery vans. In addition, Licious regularly conducts surveys regarding hygiene. It checks quality also to maintain its high standards.

Licious Funding

Licious has drawn important investments which enable its rapid growth and market expansion. In 2016, Licious Funding raised $3 million from a group of investors, including Mayfield India and 3one4 Capital. This mixture of capital allowed the company to strengthen its supply chain. It gives a chance to enhance its technology infrastructure and also expand its customer base. Licious decides to invest in new product categories. And also to expand its supply chain capabilities.

Licious Business Model What is Licious and Exploring its Funding-4-getinstartup

In 2018, Licious raised $25 million in a Series C funding round led by Japanese conglomerate Nichirei Corporation. This strategic investment of Licious funding agencies boosts its position in the market. And opens the path for its further growth. In 2020, the company raised an impressive $30 million in a Series E funding round led by Singapore-based Vertex Growth Fund. With the help of this Licious funding, it sets its goal to expand its business across multiple cities in India.


In conclusion, Licious is becoming a mastermind in the meat and seafood industry. Licious offers a convenient, trustworthy, and hygienic solution for consumers in India. With its strong supply chain, farm-to-fork traceability, and strict quality control measures Licious has changed the way people was consuming meat. With the use of high technology, it has given an ideal online platform for the purchase of meat. The service of ordering and receiving the product on the Licious platform is of high quality, and efficient. It is continuously expanding its business model across India.

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