digital marketing scope in India-digital marketing scope in India 2021-getinstartup

Hello Viewers! We are back with another awaited article for you all. I guess you all have heard of the term “Digital Marketing”? If yes, this article would help you to understand more about this topic. And if no, then this article would help you in exploring a new field of marketing. In both cases, you all are going to gain some knowledge about digital marketing. So, without further ado, Let me discuss with you all what is digital marketing, and what is digital marketing scope in India 2021.

The present generation is digitally advanced age. Before we understand the extent of Digital marketing scope in India 2021, Let us initially understand this industry. Today, almost everyone is connected to the internet. With the availability of modest information and reasonable smartphones. The number of people across the globe who have access to the internet has increased dramatically. Due to this easy approach, if a company wants to connect with their expected clients, draw them in, and want to create product awareness or want to provide selling services, they can easily do it by their online platforms.

During the Traditional era, When customers used radio and newspapers. Marketing techniques have developed based on what the customer is using. Further, we got the blast on TVs, as it is one of the most convenient or useful gadgets internationally, Which allowed the companies to contact the mass crowd with TV advertisements. As we came through many different gadgets over time, the marketing style changed along with it.

Businesses today influence digital channels such as social media, search engines, and mails to connect with their customers. As if now we had a quick glimpse of our topic, let us have some more knowledge and know the exact meaning of Digital Marketing and also get a quick glance at digital marketing scope in India 2021.

What is Digital Marketing?

Digital Marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and social media platforms to promote products and services. It helps us to reach globally and sell our products at huge demands. Digital marketing extends to non-internet channels that provide digital media such as television, SMS, MMS, and on-hold mobile ring tones.

The Extent of Digital Marketing in India 2021 – Covid-19 Impact

In the past few years, Digital marketing had a major impact on Indian business and the market. With the increase in usage of smartphones and internet customers, it has reached every part of India. Companies have already started to lay off thousands of their employee at a stretch.

Lockdowns, Social Distancing, and other conditions that arise from COVID-19 made 2020 a year full of revolution. And led billions of people to learn, and start using the internet and digital media for their work from home, education, business, communication, and other works.

COVID-19 has changed the thinking of many businessmen. Those who don’t believe in online trading. But the post-pandemic big companies and even small businesses started getting online. And now, they have created a huge demand for digital marketers.

According to Global Data, The growth of Indian E-commerce is pushing to Rs 7 trillion by 2023 due to the lockdowns and the number of internet users. By end of 2021, it is expected to reach beyond 820 million now. The digital industry will grow at an average of 14% annually and will see double growth by 2021-22.

Digital Marketing has a lot of scope in the coming years because everything is now switching into digital means. Being cost-effective, reliable, and backed by data makers. Digital marketing is a good marketing tool for all brands and businesses. With the increase in digitalization around the globe, customer interactions are also increasing rapidly. And creating a huge demand for digital marketing professionals.

A recent report by Linkedin shows that digital marketing jobs are one of the emerging careers in India. Since digitalization is adopted by the country. Youngsters are showing their interest in this field. We see a large hike in social media usage by Indians.

Job Opportunities in Digital Marketing

As we know that the digital marketing is a vast field and becoming popular already. It also creates so many work opportunities for every individual, especially for pandemic affected people who lost their jobs. In the past few years, the digital marketing scope in India 2021 has been increasing drastically. These jobs include content creation, SEO executive, and some are related to digital marketing channels. The most popular jobs and entrepreneurship opportunities are listed below.

  • Graphics Designer
  • Video Editor
  • Social Media Specialist
  • Web Analyst
  • Digital marketing intern/ agency
  • SEO executive
  • Copywriter
  • Analytics Manager
  • Content Marketing Executive
  • Influencer
  • YouTuber
  • Personal Trainer or Coach
  • Blogger/ Content writer
  • Freelancing
  • PPC (pay per click)

Salaries of Digital Marketing Professionals in India

The salary of a digital marketing professional depends on their skills. An average digital marketing intern can start his paid internship from 10k to 20k monthly. After gaining experience for 3-4 years, The average digital marketer gets 4 to 5 Lac annually. As the candidate gain experience in the field, salary hike can range between 25% to 75% annually depending on their skill set and technical ability of the candidate.

How Might You Become a Digital Marketer

Digital Marketing is an industry that allows people as employees to explore various options and techniques. The digital marketing industry is constantly changing where sometimes the trends will be for Voice searches, and understanding trends like virtual reality and Artificial Intelligence (AI) will be needed. It is not meant just for one kind of person. It fits any kind of people including creative, analytical, and technologically inclined.

digital marketing scope in India-digital marketing scope in India 2021-1-getinstartup

It is a powerful climate allowing individuals to explore the universe of computerized and understanding what purchasers need. It doesn’t need a particular degree, the perfect abilities to get the best chances which is the thing that IIDE’s Digital Advertising Course offers. The world of digital marketing is always showing signs of change, making it quite possibly the most intriguing enterprise to join.

I am sure, After reading our article on “Digital Marketing Scope in India 2021”. You have a clear heading of what openings are accessible for digital marketing experts and how you can plan for your future in this vast field.

For more articles, do refer the links given below.

  1. Story Of India’s Richest Man – The Success Story of Mukesh Ambani
  2. The Success Story of Rakesh Jhunjhunwala – Story of Warren Buffett Of India
  3. Story of Apple – The Success Story of Steve Jobs

3 Thoughts to “Digital marketing scope in India – Digital marketing scope in India 2021”

  1. Divya Singh

    Great 💯🙌well written

  2. Really loved the article and infographic thanks for creating such helpful articles. Please keep sharing more info on digital marketing.

  3. Deepanshi


Leave a Comment